Hasbro Branding + Packaging
Art Direction, Branding, Packaging, Illustration, Photography
As a brand designer for Play-Doh, I worked alongside the Product Design, Package Engineer, Marketing and Licensing teams to produce the branding and packaging for several toy lines such as: Play-Doh Touch Shape to Life Studio,
Kitchen Creations, Shape & Learn and DohVinci. I conceptualized and created: moodboards, logos, icons and illustrations for the Brand Design Team. I art directed and assisted product launch photoshoots, reviewed model styling and retouched final photography. Developed banners and billboards featured across retail stores aisles for Walmart, Target and Toys"R"Us. Designed the Play-Doh exhibit room for the 2016 New York Toy Fair.