MASSMoCA Wayfinding Redesign
Art Direction, Wayfinding, Signage Design, Illustration
Created a new signage system for the Massachusetts Museum of Contemporary Art. MASSMoCA is one of the largest contemporary museums in the U.S. however due to its lack of signage, many visitors often lose their sense of direction.
My task was to create a compelling signage system that could inform and guide visitors throughout the museum. Created a new color way system, icons, signage and an illustrative map to show current exhibits and temporary closed-off spaces.