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Nazar Branding + Packaging


Nazar Package + Brand Design

Designer | Branding, Packaging, Product Design 
Nazar is part of a gift collection that aim to highlight and inform the public about folklore practices. These gifts, consist of instructions and items needed to perform each custom with a modern twist. Nazar, which translates to “Evil Eye” in Persian, encompasses instructions for ways to protect against the evil eye in a simple and fun way. The branding is mindful of folklore patterns and textures but encompasses a contemporary look and feel. I created the identity, curated the package based on the item dimensions, laser cut and assembled the box from scratch.